O NRF Trends exists to help leaders answer questions that rarely appear on stage, but that determine the success - or failure - of the decisions made after the event.
It is designed to support executives and teams that need to:

• Distinguish structural transformation from well-presented fads;
• Avoid hasty decisions based on hype;
• Understand what really changes the logic of consumption and experience;
• Translate global trends into real Brazil;
• Make decisions with less noise and more discretion.
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NRF Trends works as a decision-oriented reflection environment.
It does not provide ready-made answers or universal recipes.
The best way to use it is to start with strategic questions - such as these:

• What are the three major actionable insights from NRF 2026 for the Brazilian market?
• How to differentiate a real trend from a “cool” fad in the midst of the volume of content in NRF 2026?
• What has effectively changed in retail over the past four years, based on what was seen in recent editions of the NRF?

Based on these provocations, the agent organizes reasoning, crosses contexts, and returns analyses that help Think better before you act.

NRF Trends wasn't created to impress.
It was created for be useful, with the exclusive curatorship and the perspective of data intelligence and trend by Jacques Meir (12 NRFs) and CX Brain, SkillTech linked to the Standard Group.
It differentiates itself because:

• Privileges interpretation, not summary;
• Values the Brazilian context, not uncritical replication;
• Connects CX, technology, behavior and business;
• It incorporates historical vision, not just photography of the moment;
• Keeps a critical eye on the indiscriminate use of AI and automation.

Here, trend is not synonymous with truth.
And innovation is not treated as an automatic virtue.
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